How To Know When To Rebrand Your Business
How To Know When To Rebrand Your Business
Your company's brand is not simply your company's name and logo. These are both very important aspects of your brand and these should be carefully selected. However, it should be distinguished that your brand is actually the experiences that your clients and prospective clients have with the company as a whole. If you have a good brand it's easy for customers to see and understand what the company does and how it does it. The main reason why this may need to be changed is that most successful companies change over time and will have to rebrand in order to stay current. Some companies like Dunkin' Donuts and Uber have rebranded recently and it's a good idea to keep an eye on companies branding habits when you own your own business. We here at ETV Software have compiled some tips to keep in mind if you are thinking about rebranding your companies image.
Tip number one is to recognize if your company needs to better differentiate itself from similar businesses in the area. If your name is generic and is similar to other businesses then your brand may suffer from that. If your logo is too simple or generic that can also hurt your companies brand overall. Another tip is that sometimes your old or current branding has become outdated and is cutting you off from appearing more fresh and modern to the world. Don't let your overused font choice or your flash based website drag you down from business success in 2018. If your company has suffered from a poor reputation that is another reason to rebrand. On a psychological level, if something has put your company in a bad light, viewers, and customers will see a rebranding as your company stepping up its game and improving past performance issues. Something else that comes into play when thinking of rebranding is evaluating just how much your company has evolved over time. Sometimes a company changes so much that its target audience changes or expands. Making sure that these new markets are able to connect with your brand is vital for staying afloat. If you have decided to take the plunge and rebrand your business keep in mind these steps that all companies should take.
- Understand your mission and values
- Develop a strategy that works with your current brand
- Keep your market and competition in mind
- Collaborate with the entire team
- Manage the rebrand step-by-step
- Launch and share with the world your new brand
We hope you enjoyed our tips and tricks to knowing when and how to rebrand your business. If you need help with this process in any way please call Web Design in Tyler today for an estimate on a logo design, website design, or even business cards. (903) 316-6002
How To Get Your Business On The Right Track
Finding it hard to focus on getting your business on the right track? We have the steps you can take to get things moving forward.
When you're the owner or even the leader of a business, it can be very stressful to try and keep everything in order while at the same time making sure everything is moving in the right direction. The pressure to be successful can take its toll on anyone, so we have compiled ways in which you can take hold of your business and get things moving. It's extremely important to have goals for your company, but what happens when your goals are too extreme or unrealistic? Try setting more attainable goals for your business, this will ensure that your mission is digestible and less scary for employees, and will help to get the ball rolling more easily. This step is even more important when first starting your business because your daily routine will be changing and it is harder to manage daily tasks.
Perhaps an even more important task that business owners should make a priority is growing and accumulating a community. This community can involve groups, investors, partners, and most importantly passionate customers. Each one of these community members will help to pave the way for the advancement of your business, and the good part is that each business can select the right community members for them depending upon their unique set of needs. And finally, making sure that you surround yourself with supportive family friends and community groups that will understand your need to stay focused on your business.
If you're starting a business for the first time this step could be the most important. Giving yourself the freedom to blur the line between personal and professional work-life balance could greatly benefit your company in the early stages. If you have your own business, it's probably a good bet that you are already excellent at these three points. That being said, it can only benefit your company to remind yourself that it's okay to not be a perfectionist. Remind yourself that not everything has to be perfect in order to begin or move forward with your business.
Want To Encourage More Great Ideas In Your Workplace?
Here are some valuable strategies for organizational leaders who want to encourage creativity and diversity in the workplace.
One of the most important things every leader should always be doing in their business is to keep asking questions. Never forget to ask questions to yourself as well as your team members. Asking questions can help focus attention to important goals and milestones. It also allows for more meaningful input from everyone in the team; leaving no one excluded! Another thing that would benefit a leader is to keep in mind that it’s okay to have a little room for errors. If there is no space allowed to make errors, important things can get pushed to the side or neglected and only realized when it's too late.
Constructive conflict is another surprising thing in the workplace that can be beneficial. As long as the conflict is being used in a proactive way it can be used to establish a business rationale. Business leaders can do this by letting team members know that even if they disagree, their input is valuable. This relates also to having an open door policy in the workplace. If a leader admits consistently that they are not omnipotent and do not have the whole story at all times; this can only be beneficial in the workplace. Having open conversations with team members expressing your interest in hearing their side can cause creativity and new ideas to form in the workplace.
And finally, keep in mind to never disregard or dismiss ideas that come from members of the team. It is true that internal ideas can seem threatening at first. Leaders do not want to admit that an idea of a subordinate may have bee better than theirs. This is a mistake many leaders make; it can cause you to miss out on great ideas that would be perfect for the organization as a whole.
All in all, it's up to a leader to direct the team and the organization to reach milestones and knock down walls. Never forget that being compassionate and powerful do not have to be mutually exclusive.
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